News

• Friction materials are precisely formulated to match OE pads' performance
• “ATE Original” brake pad line includes semi-metallic, ceramic formulations
• 293-part numbers provide coverage for over 104 million VIO

Allentown, PA July 21, 2023 – Continental offers the ATE Original line of brake pads in over 150 different friction material formulations. The ATE Brake Pad line includes 293 part numbers with application coverage for over 104 million vehicles in operation. ATE, the premium brake brand of the German automotive supplier, offers this huge range of pad compound formulations so that brake pad friction materials can precisely match the OE pad’s specifications. This helps ensure that braking performance is the same as when the car left the dealership.

“Many aftermarket brake manufacturers traditionally offered three pad formulations: good, better, and best… and some still do,” notes Dan Caciolo, Head of Product Management at Continental. “We believe that every year, make, and model deserves the ideal brake pad. With over 150 different pad compounds we have exactly the right product for every vehicle – and the best range for our customers.”